Independent & family-owned since 1952
Buffalo's insurance agency for three generations.
We compare options from more than 45 companies to help you find coverage that fits your life. We explain the differences in plain English and stay in your corner as your needs change.
“Willoughby Will When Nobody Will.”
Family-owned · Licensed across New York State · Real people who pick up the phone
One conversation. Many carriers compared.
- CSAA
- Nationwide
- Progressive
- Foremost
- + 40 more shopped for you
The Willoughby difference
We are a different kind of agency.
We start by listening to what you need. As an independent agency, we compare coverage across multiple companies and help you understand which options fit your life and budget.
You get choice.
We compare coverage, deductibles, and prices from multiple insurance companies, giving you options to consider.
You get straight answers.
We take the time to explain your coverage in plain language, so you can make an informed decision with confidence.
A partner for the long run.
We help with questions, policy changes, and renewals as your life and coverage needs change.
The Willoughby Guarantee
Every renewal, we review your options.
Your needs and insurance rates can change. Before your policy renews, we compare coverage and prices across our 45+ companies and explain your options. We start the review automatically, then help you decide whether a change makes sense.
Coverage
Protection for every part of your life.
From your first apartment to your lake house, your daily driver to your classic car.
Auto Insurance
Coverage for your car and the way you drive.
Learn moreHome Insurance
Cover the place that matters most.
Learn moreRenters Insurance
Coverage for your belongings and your liability as a renter.
Learn moreCondo Insurance
Coverage for your unit, belongings, and liability.
Learn moreUmbrella Insurance
An extra layer of liability when you need it most.
Learn moreHome & Auto Bundle
Compare home and auto coverage together.
Learn moreFor your business
We protect Western New York businesses, too.
From contractors and restaurants to offices and shops, we help you compare commercial coverage across top carriers, including The Hartford. A local agent takes the time to understand your business and explain your options.
How it works
Getting covered is simple.
Tell us about you.
Share a few details about your home, car, or life. Online or over the phone, whatever is easier.
We help you compare.
We explain coverage and prices across our carriers so you can choose what fits your needs and budget.
We stay with you.
We handle changes and renewals, and when you have a claim we help you get it to your carrier and stay in your corner while they work it.
Real people, right here in Buffalo
When you call, you reach a neighbor.
Meet a few of the local people who answer your questions and help you with your coverage.
Craig Willoughby
Owner & CEO, CIC, CRM
Mark Brzozowiec
Sales Agent
Dina Speidel
Service Agent
Luke Moran
Chief Operations Officer
Joseph Diminuco
Sales Agent
Paige Anderson
Service Agent
Wendy Tessmer
Office Manager
Emily Cordero
Sales Agent
Kelly Robinson
Service Agent
Reviews
Western New York trusts Willoughby.
Craig and Mark were great! Willoughby Insurance saved me thousands after a well-known insurer’s error caused my rates to go through the roof.
Craig Willoughby is an amazing human being. His kindness and generosity literally changes lives. I recommend Willoughby Insurance to everyone.
Paige was very nice, fast, and professional. I was already sad about something calling in, and she actually cheered me up and got my policy renewed.
A few of the 45+ companies we shop for you
Rooted in Buffalo
Invested in the city we call home.
We have been a Buffalo business since 1952. We are proud to support the Boys & Girls Club of Buffalo and to stand with our neighbors as a Trusted Choice independent agency.
Boys & Girls Club of Buffalo partner
Trusted Choice independent agency
Professional Insurance Agents member
BBB Accredited business