Independent & family-owned since 1952
Buffalo's insurance agency for three generations.
We represent more than 45 companies, not just one. So we shop your coverage, explain it in plain English, and stay in your corner long after the policy is signed.
“Willoughby Will When Nobody Will.”
Family-owned · Licensed across New York State · Real people who pick up the phone
One conversation. Many carriers compared.
- CSAA
- Nationwide
- Progressive
- Foremost
- + 40 more shopped for you
The Willoughby difference
We are a different kind of agency.
Captive agents work for one company. We work for you. Because we are independent, we compare coverage across many top carriers and find the fit that actually matches your life.
You get choice.
We represent many insurance companies, so you are never stuck with one company's price or one company's answer.
You get straight answers.
We take the time to explain your coverage in plain language, so you can make an informed decision with confidence.
A partner for the long run.
Signing the dotted line is not the last step. It is the first step of our relationship with you.
The Willoughby Guarantee
Every renewal, we shop it again for you.
Insurance rates creep up, and loyal customers usually pay the most. So we flipped it. Before your policy renews, we proactively re-shop it across our 45+ companies to keep your price down. You never have to ask. We just do it.
Coverage
Protection for every part of your life.
From your first apartment to your lake house, your daily driver to your classic car.
Auto Insurance
Protect yourself on every Buffalo road.
Learn moreHome Insurance
Cover the place that matters most.
Learn moreRenters Insurance
Affordable protection for your apartment and your stuff.
Learn moreCondo Insurance
Coverage that fills the gaps your association leaves.
Learn moreUmbrella Insurance
An extra layer of liability when you need it most.
Learn moreHome & Auto Bundle
Combine policies and save, with one simple bill.
Learn moreFor your business
We protect Western New York businesses, too.
From contractors and restaurants to offices and shops, we shop your commercial coverage across top carriers, including a new appointment with The Hartford. One local agent, many markets, no runaround.
How it works
Getting covered is simple.
Tell us about you.
Share a few details about your home, car, or life. Online or over the phone, whatever is easier.
We shop it for you.
We compare quotes across our carriers to find the right coverage at the right price.
We stay with you.
We handle changes and renewals, and when you have a claim we help you get it to your carrier and stay in your corner while they work it.
Real people, right here in Buffalo
When you call, you reach a neighbor.
Not a phone tree, not a call center three time zones away. Meet a few of the people who have your back.
Craig Willoughby
Owner & CEO, CIC, CRM
Wendy Tessmer
Office Manager
Emily Cordero
Sales Agent
Mark Brzozowiec
Sales Agent
Dina Speidel
Service Agent
Reviews
Western New York trusts Willoughby.
Craig and Mark were great! Willoughby Insurance saved me thousands after a well-known insurer’s error caused my rates to go through the roof.
Craig Willoughby is an amazing human being. His kindness and generosity literally changes lives. I recommend Willoughby Insurance to everyone.
Paige was very nice, fast, and professional. I was already sad about something calling in, and she actually cheered me up and got my policy renewed.
A few of the 45+ companies we shop for you
Rooted in Buffalo
Invested in the city we call home.
We have been a Buffalo business since 1952. We are proud to support the Boys & Girls Club of Buffalo and to stand with our neighbors as a Trusted Choice independent agency.
Boys & Girls Club of Buffalo partner
Trusted Choice independent agency
Professional Insurance Agents member
BBB Accredited business