The core of our business has always been the families of the City of Buffalo. We are so saddened and heartbroken for those who have lost loved ones, and for our community, that continues to grieve. There is no space for hate here. We will continue to support our city, and spread love always. Our thoughts go out to all those who are hurting.






 Welcome to Willoughby Insurance!

“Willoughby Will When Nobody Will”

With 3 Convenient Locations to Serve You.

Willoughby Insurance is your dedicated insurance agency, serving the community of Buffalo and all of Western New York for over 70 Years! As Certified Insurance Counselors, the Willoughbys have the knowledge and expertise to provide an insurance solution to each and every client that offers value, security, and peace of mind. At Willoughby Insurance, we build trusting partnerships with our customers because we understand that when the unexpected happens, this is the time that you need your insurance company the most.

We specialize in the following New York Insurance Services:

At Willoughby Insurance, our ultimate goal is to create lasting relationships with each of our clients so that we may continue providing excellent service for another 70 years to come. It does not matter if you have a license or a permit, all drivers are accepted regardless of your driving record!  Poor credit, no credit, no problem, No One Refused!

 Core Values

  • A) Adaptable: As the insurance world changes, we change with it in order to give our customers the best coverage for the best price
  • B) Bold: Try something new, good ideas, outspoken, advocate…
  • C) Care for Customers: Without our customers, we don’t exist. They honor us with their trust and we care for their needs.
  • D) Dedicated: GSD Culture. We help each other to be the best we can be.
  • E) Ever Evolving: Not afraid of change and always moving forward.

 Three Uniques™

  • 1) Low down payment: Affordable coverages to get the insurance you need.
  • 2) We do it All: We guarantee that we can get you the coverage you need.
  • 3) We try to reduce your rates every year: We will shop your policy every year to at least 10 carriers.

“Willoughby Will When Nobody Will”

Developing a quality insurance program for your business or personal needs requires a consultative approach. Whether you have recently purchased your first home and are looking for a homeowners insurance policy, or you are just looking for a better rate on your current auto insurance policy, Willoughby Insurance will work closely with you to fully understand all of your needs. In doing so, we are able provide you with the best possible coverage at prices that are within your budget.

Located in the heart of Buffalo, we recognize the unique insurance challenges that our clients face here in New York. Our intricate knowledge of the New York insurance market allows us to offer coverage options and rates that our competitors simply cannot. Willoughby Insurance excels at recognizing the many discounts that are available to New York residents to save you the most money on all of your insurance needs.

At Willoughby Insurance, we understand that having not only the right insurance policy, but a team of dedicated agents behind you makes all the difference when the time comes to file a claim. Contact us today to make sure that your home, family, business, and other valuable assets are protected with a comprehensive insurance plan from a trusted provider.

Although our primary area of service is located in Buffalo and all of Western New York, we offer unparalleled service and competitive quotes to clients throughout the entire State of New York!

Call Us Today!

We just added our newest  investment at:

8350 Main St, Williamsville NY 14221

(the old Able Agency, This physical office is now closed, but all policies remain in effect and can be serviced at any current Willoughby location or over the phone at the same number 634-4190)