The core of our business has always been the families of the City of Buffalo. We are so saddened and heartbroken for those who have lost loved ones, and for our community, that continues to grieve. There is no space for hate here. We will continue to support our city, and spread love always. Our thoughts go out to all those who are hurting.

Welcome to Willoughby Insurance!

“Willoughby Will When Nobody Will”

With 3 Convenient Locations to Serve You.

Willoughby Insurance is your dedicated insurance agency, serving the community of Buffalo and all of Western New York for over 70 Years! As Certified Insurance Counselors, the Willoughbys have the knowledge and expertise to provide an insurance solution to each and every client that offers value, security, and peace of mind. At Willoughby Insurance, we build trusting partnerships with our customers because we understand that when the unexpected happens, this is the time that you need your insurance company the most.

We specialize in the following New York Insurance Services:

At Willoughby Insurance, our ultimate goal is to create lasting relationships with each of our clients so that we may continue providing excellent service for another 70 years to come. It does not matter if you have a license or a permit, all drivers are accepted regardless of your driving record!  Poor credit, no credit, no problem, No One Refused!

Core Values

  • A

    Adaptable

    As the insurance world changes, we change with it in order to give our customers the best coverage for the best price

  • B

    Bold

    Try something new, good ideas, outspoken, advocate…

  • C

    Care for Customers

    Without our customers, we don’t exist. They honor us with their trust and we care for their needs.

  • D

    Dedicated

    GSD Culture. We help each other to be the best we can be.

  • E

    Ever Evolving

    Not afraid of change and always moving forward.

AUTO INSURANCE

With all the options out there, finding the right Auto coverage can be overwhelming. Our experienced agents have the expertise to narrow down your options and get you the lowest rate.

AUTO QUOTE

Use this FREE tool to shop for the best insurance rates available online. Unlike other insurance sites you may have come across, we will NEVER sell your information. That means you get fast and accurate quotes without any hassle.

HOME INSURANCE

Whether you Rent or Own, make sure your home and belongings are protected. Let us help you find the right protection with a rate you can afford.

HOME QUOTE

Use this FREE tool to shop for the best insurance rates available online. Unlike other insurance sites you may have come across, we will NEVER sell your information. That means you get fast and accurate quotes without any hassle.

PET INSURANCE

pet insurance

PET QUOTE

Use this FREE tool to shop for the best  pet insurance rates available online. Unlike other insurance sites you may have come across, we will NEVER sell your information. That means you get fast and accurate quotes without any hassle.

How can we help you today? Let the Willoughby Insurance team help you find the right coverage for your insurance needs.

“Willoughby Will When Nobody Will”

Developing a quality insurance program for your business or personal needs requires a consultative approach. Whether you have recently purchased your first home and are looking for a homeowners insurance policy, or you are just looking for a better rate on your current auto insurance policy, Willoughby Insurance will work closely with you to fully understand all of your needs. In doing so, we are able provide you with the best possible coverage at prices that are within your budget.

Located in the heart of Buffalo, we recognize the unique insurance challenges that our clients face here in New York. Our intricate knowledge of the New York insurance market allows us to offer coverage options and rates that our competitors simply cannot. Willoughby Insurance excels at recognizing the many discounts that are available to New York residents to save you the most money on all of your insurance needs.

At Willoughby Insurance, we understand that having not only the right insurance policy, but a team of dedicated agents behind you makes all the difference when the time comes to file a claim. Contact us today to make sure that your home, family, business, and other valuable assets are protected with a comprehensive insurance plan from a trusted provider.

Although our primary area of service is located in Buffalo and all of Western New York, we offer unparalleled service and competitive quotes to clients throughout the entire State of New York!

Three Uniques™

  • 1

    Low down payment

    Affordable coverages to get the insurance you need.

  • 2

    We do it All

    We guarantee that we can get you the coverage you need.

  • 3

    We try to reduce your rates every year

    We will shop your policy every year to at least 10 carriers.

How Can We Help You?

Contact Us Today!

Experience Matters
Our experts will shop your insurance needs to find the most affordable coverage available.

Auto Insurance

Use this FREE self-help tool to quickly shop for the best auto insurance rates available. Work with EXPERT agents that will make sure you have the right coverage.

Business Insurance

Protect your Business Assets. Use this FREE self-help tool to quickly shop for the best business insurance rates available. Work with EXPERT agents that will make sure you have the right coverage.

Home Insurance

Make sure your BIGGEST investment is protected. Use this FREE self-help tool to quickly shop for the best home owners insurance rates available. Work with EXPERT agents that will make sure you have the right coverage.

Life Insurance

Life Insurance is extremely important to you and your family's well being. Use this FREE self-help tool to quickly shop for the best life insurance rates available. Get accurate quotes from EXPERT agents that will make sure you have the right coverage.

Renters Insurance

Renters insurance can protect you and your belongings from theft, fire, water damage, accidents, and more. Our expert agents will make sure you only pay for what you need. See how affordable renters insurance can be.

Speciality Insurance

Willoughby Insurance will provide you with rates from multiple insurance companies to help you shop for the best combination of price and coverage and clearly explain the options, so you can make the best decision on which plan works best for you.

The Willoughby Insurance Team

Giving Back to our Community

Willoughby has partnered up with pieominegreens.com and
stockthefreezer.com to donate over 1,000 meals to frontline workers and families in need in the hardest-hit areas.